About Us

Desi Raunak was born to bridge that space

At Desi Raunak, we’re reintroduce the magic of Bandhani — not as a festival wear essential, but as an everyday expression of comfort, culture, and quiet confidence.

Rooted in centuries-old textile traditions, Bandhani has always carried a soul of celebration — but we believe it belongs in your weekday wardrobe too. That’s why we reimagine it through modern fits, soft textures, and fluid silhouettes that move with you — from busy mornings to breezy brunches, family get-togethers to solo chai dates.

Our pieces aren’t just outfits. They’re a mood, a memory, a feeling.
They let you embrace your roots without compromising on ease or elegance.
Each design carries the richness of heritage, but with a lightweight spirit.